An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

  • Create a campaign for each website
  • Set bids at the ad group or campaign level
  • Choose websites that represent a variety of themes
  • Set bids on individual placements


Get more (or less) traffic from placements by setting individual placement bids:

If you find that advertising on a specific site works well, you may decide to increase your bid for just that one site to be more competitive and increase your potential exposure on that site.

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