An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTUbe audience. Which should he do?

  • Change the AdWords account language setting to French during setup
  • Change the managed placements to French
  • Set language targeting options for the campaign containing the ads for the film
  • Target specific YouTube localized domains

Explanation: Your ads are targeted to reach a certain audience, based on your chosen language targeting options. With this information, AdWords works to ensure that your ad appears to your chosen audience.

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