Google Ads Display 2020

• For an advertiser focused on branding, what are the key success metrics?
• An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?
• Which bidding option is best suited for an advertiser focused on branding goals?
• Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
• An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
• Dynamic remarketing lets an advertiser:
• An advertiser creates a display ad with the Ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?
• A Ready Lightbox ad can contain:
• When creating a display ad, Ad gallery lets you:
• A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:
• Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
• Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
• Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Google Display Network?
• In order to use remarketing with Google Analytics, you need to:

• Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

• Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?

• On the Display Network, enhanced cost-per-click (ECPC) automatically:

• Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?

• Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?

• Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

• When planning a campaign, the first thing an advertiser thinks about should be:

• You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?

• When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:

• Cost-per-thousand impressions (CPM) bidding is only available for:

• An ad’s Quality Score on the Google the Display Network will affect:

• Which is a benefit of using a Lightbox ad?

• Which feature applies to the Google Display Network but not the Search Network?

• If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

• True or False: An advertiser can target mobile apps via Google Ads

• Which practice would violate Google’s editorial and professional requirements?

• Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser because it could:

• In order to use Conversion Optimizer, an advertiser must:

• Which would contribute to a higher Quality Score for a display ad?

• What’s something you can do in Ad gallery to enhance a dynamic display ad?

• Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

• When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

• Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

• View-through conversions are available to:

• Hayley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

• If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:

• To raise awareness of what you’re advertising without limiting who might see your ads, you should:

• Frequency capping gives advertisers the ability to specify a limit to the number of:

• Viewable cost-per-thousand impressions (vCPM):

• Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

• You might choose to use preferred layouts for dynamic display ads if your client:

• When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

• The Ad Gallery allows advertisers to:

• Where can you place a client’s image and video ads?

• Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option:

• Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

• What’s a best practice for building ads using the Ad gallery?

• What’s a best practice for creating an effective ad with Ad gallery?

• Which practice would be acceptable under Google’s editorial and technical requirements?

• If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

• Which tool works best to help advertisers automatically find and bid on relevant placements?

• For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

• What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?

• A custom Lightbox ad must have a format hosted in:

• If a display ad appears “above the fold,” this means that the ad:

• In-market audience targeting consists of people:

• An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

• Which is a method for evaluating performance of engagement ads created with the Ad gallery?

• Which report is helpful when using Site and Category Exclusions?

• How long should advertisers wait after creating a new display campaign before analyzing its performance?

• Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?

• How does an extension work on a Display ad?

• Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

• An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

• Remarketing is targeting ads to people who’ve already visited:

• If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

• Frequency capping limits the number of times

• What functionality applies to HTML5 ads?

• What can you do by creating a separate campaign that’s targeted only to the Display Network?

• Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

• You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

• A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:

• Which is a benefit of using display advertising with Google to build brand awareness?

• When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

• Which bidding option is best suited for an advertiser focused on direct response marketing goals?

• An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

• An advertiser who wants to target specific categories of video content on the Google Display Network should:

• An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

• Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

• If a display ad has been disapproved, how do you submit a request for another review?

• Managed placements allow advertisers to:

• “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

• An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTUbe audience. Which should he do?

• The dynamic remarketing tag collects data such as:

• Which bidding type is only available for ads on the Display Network?

• Why is it recommended to separate Display Network campaigns from Search Network campaigns?

• Which builds keyword lists that can be used to show your ads relevant webpages across the Google Display Network?

• Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

• Display inventory on the Display Network is published by AdSense or:

• Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

• Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?

• If an advertiser chooses to run ads in image formats, Google will:

• Which allows advertisers to see which sites referred visitors with the most time spent on site?

• Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?

• Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?

• An ad may not appear correctly on mobile phones if it:

• In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

• Targeting by topic is a good strategy if your client wants to:

• When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

• An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

• An advertiser would benefit from using affinity audience targeting if they want to reach people:

• For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

• Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

• View-through conversions are available only to:

• You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

• You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

• How many websites are part of the Google Display Network?

• What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

• What are the key benefits of using the Google Display Network? (Choose 2)

• What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

• In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

• If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

• You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

• You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

• What does remarketing allow you to do? (Choose 2)

• You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

• In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

• Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

• You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

• There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

• Which remarketing list segment will typically have the highest volume of viewers?

• When should you use automated bidding?

• You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

• James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

• If John is setting up a new video campaign, which manual bidding strategy should he use?

• Which manual bidding strategy can you use to increase your reach?

• Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

• Which ad format is recommended for building awareness?

• John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

• A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

• You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

• What targeting options are available on the Display Network? (Choose 2)

• Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

• What is the reach of the Google Display Network?

• James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

• Which ad format is recommended for driving action?

• Which bidding strategy should use you if you want to increase revenue from your ad spend?

• You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?