Google Ads Display 2020
- For an advertiser focused on branding, what are the key success metrics?
- An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?
- Which bidding option is best suited for an advertiser focused on branding goals?
- Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
- An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
- Dynamic remarketing lets an advertiser:
- An advertiser creates a display ad with the Ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?
- A Ready Lightbox ad can contain:
- When creating a display ad, Ad gallery lets you:
- A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:
- Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
- Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
- Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Google Display Network?
- In order to use remarketing with Google Analytics, you need to:
-
On the Display Network, enhanced cost-per-click (ECPC) automatically:
-
When planning a campaign, the first thing an advertiser thinks about should be:
-
Cost-per-thousand impressions (CPM) bidding is only available for:
-
An ad’s Quality Score on the Google the Display Network will affect:
-
Which feature applies to the Google Display Network but not the Search Network?
-
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
-
True or False: An advertiser can target mobile apps via Google Ads
-
Which practice would violate Google’s editorial and professional requirements?
-
Which would contribute to a higher Quality Score for a display ad?
-
What’s something you can do in Ad gallery to enhance a dynamic display ad?
-
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
-
Frequency capping gives advertisers the ability to specify a limit to the number of:
-
You might choose to use preferred layouts for dynamic display ads if your client:
-
What’s a best practice for building ads using the Ad gallery?
-
What’s a best practice for creating an effective ad with Ad gallery?
-
Which practice would be acceptable under Google’s editorial and technical requirements?
-
Which tool works best to help advertisers automatically find and bid on relevant placements?
-
If a display ad appears “above the fold,” this means that the ad:
-
Which is a method for evaluating performance of engagement ads created with the Ad gallery?
-
Which report is helpful when using Site and Category Exclusions?
-
Remarketing is targeting ads to people who’ve already visited:
-
What can you do by creating a separate campaign that’s targeted only to the Display Network?
-
Which is a benefit of using display advertising with Google to build brand awareness?
-
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
-
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
-
If a display ad has been disapproved, how do you submit a request for another review?
-
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
-
Which bidding type is only available for ads on the Display Network?
-
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
-
Display inventory on the Display Network is published by AdSense or:
-
Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?
-
If an advertiser chooses to run ads in image formats, Google will:
-
Which allows advertisers to see which sites referred visitors with the most time spent on site?
-
Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?
-
In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:
-
Targeting by topic is a good strategy if your client wants to:
-
When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
-
An advertiser would benefit from using affinity audience targeting if they want to reach people:
-
What are the key benefits of using the Google Display Network? (Choose 2)
-
Which remarketing list segment will typically have the highest volume of viewers?
-
If John is setting up a new video campaign, which manual bidding strategy should he use?
-
Which manual bidding strategy can you use to increase your reach?
-
What targeting options are available on the Display Network? (Choose 2)
-
Which bidding strategy should use you if you want to increase revenue from your ad spend?