by owlpeek | Google Ads Fundamentals
Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers? Use the Search terms report to see the termspeople were searching for when her...
by owlpeek | Google Ads Fundamentals
Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone? Search terms report Impressions Reach and frequency Conversion tracking Correct answer is: Conversion...
by owlpeek | Google Ads Fundamentals
An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers? Device targeting Audience targeting Location targeting Keyword targeting Correct answer is: Location targeting...
by owlpeek | Google Ads Fundamentals
Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising? Online advertising is always less expensive than traditional media...
by owlpeek | Google Ads Fundamentals
An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit? Test different cost-per-click (CPC) bids Test only one version of your ad text Lower the...
by owlpeek | Google Ads Fundamentals
All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?47 01 5 51 1 Correct answer is: 51 Explanation: For ads on...
