by owlpeek | Google Ads Fundamentals
You would advise a client that’s launching a new product line to advertise on the Display Network because she can: reach people who are interested in similar products use text ads that encourage people to call her business use text ads that encourage people to visit...
by owlpeek | Google Ads Fundamentals
What report can help you identify opportunities to improve your keywords and ads? Time segmentation report Auction insights report Search terms report Paid & organic report Correct answer is: Search terms report Explanation: Use the Search terms report to see how...
by owlpeek | Google Ads Fundamentals
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2) Search terms Clickthrough rate (CTR) Clicks Impressions Correct answers are: Clickthrough rate (CTR) Clicks Explanation: If your...
by owlpeek | Google Ads Fundamentals
Negative keywords can help advertisers better target their ads by: A) reducing their campaign’s daily budget recommendations B) raising the average position of their ads C) increasing the number of relevant Display Network placements D) reducing the number of...
by owlpeek | Google Ads Fundamentals
Which is a benefit of advertising online? Reach people who are likely interested in what you’re advertising Automatically collect information about potential customers Increase your position in organic search results Make money by showing ads on your website Correct...
by owlpeek | Google Ads Fundamentals
When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?10 Add the terms as exact match keywords Add...
