by owlpeek | Google Ads Fundamentals
Negative keywords can help advertisers better target their ads by: A) reducing their campaign’s daily budget recommendations B) raising the average position of their ads C) increasing the number of relevant Display Network placements D) reducing the number of...
by owlpeek | Google Ads Fundamentals
Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? $5 $2.50 $10 $25 Correct answer is: $10 Explanation: When you multiply cost-per-click value, i.e.$0.05 with the number of clicks, the...
by owlpeek | Google Ads Fundamentals
How much are you charged for a click on your AdWords ad? You’re charged only the minimum amount needed to maintain your ad’s position. You’re charged $0.01 for every click. You’re charged the full amount you bid. You’re charged 10 cents more than the next highest bid....
by owlpeek | Google Ads Fundamentals
You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network? It encourages people using mobile devices to install your app It lets people...
by owlpeek | Google Ads Fundamentals
Which of these metrics is especially important to clients who are running a branding campaign? Clickthrough rate (CTR) Average cost-per-click (avg. CPC) Impressions Phone call conversions Correct answer is: Impressions Explanation: Impressions are important to track...
by owlpeek | Google Ads Fundamentals
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? Cost-per-view (CPV) Cost-per-thousand-impressions (CPM) Cost-per-click (CPC) Cost-per-acquisition (CPA) Correct answer is: Cost-per-acquisition (CPA) Explanation: Target...
