by owlpeek | Google Ads Display
What is the reach of the Google Display Network? Over 90 percent of global internet users Over 60 percent of global internet users Over 50 percent of global internet users Over 40 percent of global internet users Explanation: The Google Display Network reaches over 90...
by owlpeek | Google Ads Display
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you? Focus on conversions Focus on clicks Focus on impressions Focus on engagement Explanation: Focus on clicks. Use...
by owlpeek | Google Ads Display
An advertiser would benefit from using affinity audience targeting if they want to reach people: regardless of their particular interests who’ve already visited their website with a very specific interest, for example, avid marathon runners with a particular broad...
by owlpeek | Google Ads Display
Why is it recommended to separate Display Network campaigns from Search Network campaigns? Separate campaigns allow for more accurate location targeting Different campaigns settings may be more effective on different networks Lower clickthrough rates (CTRs) on the...
by owlpeek | Google Ads Display
Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the: Internet Protocol (IP) addresses of users who have seen their ad the site URL where users have seen their ad the frequency at which an ad...
by owlpeek | Google Ads Display
A custom Lightbox ad must have a format hosted in: DoubleClick Studio AdWords DoubleClick Campaign Manager DoubleClick Studio or AdWords Explanation: Custom Lightbox ads must be hosted in Doubleclick Studio, trafficked from Doubleclick Campaign Manager (DCM), and...
